MapGap · $9.99 one-time on Whop
Google Business Profile audit worksheet: categories and reviews vs. competitors
If you audit a Google Business Profile, by hand for your own business or for a client, two things are quick to compare against nearby competitors: the categories they list and how many reviews they have. MapGap turns what you type into a ranked missing-category list and a review target. It is a worksheet, not an agency and not a crawler.
Audit steps
- Write down the profile’s primary category, additional categories and total review count.
- Pick up to five competitors that show for the searches that matter, and copy their categories and review counts as you see them.
- Paste everything into MapGap and run it in your browser.
- Review the missing categories, starting with ones several competitors share or use as primary. Add one only if it truly describes the business.
- Check the review gap and the 30-day target, then reply to recent reviews using the editable reply templates.
What you get
- Missing categories ranked by how many competitors use them, flagging competitor-primary ones. Details
- Competitor review median, your gap and a 30-day pace. Formula
- CSV export of the missing-category list after purchase, with columns
category, competitors_using, found_on_competitors, competitor_primary_for.
Not covered
- No rank tracking, citation audit, photo or post analysis.
- No automatic pulls from Google and no edits to the profile.
- No ranking guarantee. Not affiliated with Google.
FAQ
- Can I use it for client profiles?
- Yes, it is a self-serve worksheet you can run for any profile you type in, up to five competitors per run.
- What does it cost?
- $9.99 once on Whop. Try the free preview first.